General Electric's New CMO Linda Boff on Marketing a “Digital Industrial Company” - Wall Street Journal

General Electric's New CMO Linda Boff on Marketing a “Digital Industrial Company” - Wall Street Journal | marketing - Google News | September 23, 2015 at 08:00AM

Wall Street Journal

General Electric's New CMO Linda Boff on Marketing a “Digital Industrial Company” Wall Street Journal How do you market jet engines, electrical turbines and other industrial equipment to the masses? General Electric's new chief marketing officer Linda Boff says her main objective is to help promote the industrial conglomerate as a “digital industrial ... Linda Boff On New CMO Role: Job One Is Marketing GE As A 'Digital Industrial ...Forbes General Electric Chooses a Digital Marketing Pro to Be Its Next CMOAdweek GE names brand executive Boff as chief marketing officerReuters StreetInsider.com all 26 news articles »

September 23, 2015 at 08:00AM | marketing - Google News
General Electric's New CMO Linda Boff on Marketing a “Digital Industrial Company” - Wall Street Journal
marketing - Google News