How Marketing Turned the EpiPen Into a Billion-Dollar Business - Bloomberg

How Marketing Turned the EpiPen Into a Billion-Dollar Business - Bloomberg | marketing - Google News | September 23, 2015 at 11:00AM

Bloomberg

How Marketing Turned the EpiPen Into a Billion-Dollar Business Bloomberg Then Heather Bresch, now Mylan's chief executive officer, hit on the idea of using old-fashioned marketing in part to boost sales among concerned parents of children with allergies. That started EpiPen, which delivers about $1 worth of the hormone ...

September 23, 2015 at 11:00AM | marketing - Google News
How Marketing Turned the EpiPen Into a Billion-Dollar Business - Bloomberg
marketing - Google News