IIM-A students aid firms map consumer preferences at marketing conclave 'Insight' - The Indian Express

IIM-A students aid firms map consumer preferences at marketing conclave 'Insight' - The Indian Express | marketing - Google News | September 26, 2015 at 12:12PM

The Indian Express

IIM-A students aid firms map consumer preferences at marketing conclave 'Insight' The Indian Express The students used four marketing tools like observation and associative, projective and gamification techniques via disguised marketing and create interesting games which discreetly capture consumer responses to provide an insight into the factors that ...

September 26, 2015 at 12:12PM | marketing - Google News
IIM-A students aid firms map consumer preferences at marketing conclave 'Insight' - The Indian Express
marketing - Google News