Lenovo turns to YouTubers for 'experience led and conversationally driven ... - The Drum

Lenovo turns to YouTubers for 'experience led and conversationally driven ... - The Drum | marketing - Google News | September 20, 2015 at 06:40AM

The Drum

Lenovo turns to YouTubers for 'experience led and conversationally driven ... The Drum Speaking to The Drum, Lenovo's marketing director for the UK Mike Etherington dismissed the question of effectiveness, saying peer and influencer recommendations are known strong drivers of purchase intent online and added that research shows ...

September 20, 2015 at 06:40AM | marketing - Google News
Lenovo turns to YouTubers for 'experience led and conversationally driven ... - The Drum
marketing - Google News