Linda Boff On New CMO Role: Job One Is Marketing GE As A 'Digital Industrial ... - Forbes

Linda Boff On New CMO Role: Job One Is Marketing GE As A 'Digital Industrial ... - Forbes | marketing - Google News | September 22, 2015 at 04:20PM

Forbes

Linda Boff On New CMO Role: Job One Is Marketing GE As A 'Digital Industrial ... Forbes Linda Boff today assumes the CMO post at GE, following the recent promotion of Beth Comstock to vice chair. Most recently Boff served as executive director of global brand marketing. Boff, who will report to Comstock, will add to her current brand ... General Electric Chooses a Digital Marketing Pro to Be Its Next CMOAdweek GE names chief marketing officerCT Post GE names brand executive Boff as chief marketing officerReuters Economic Times all 19 news articles »

September 22, 2015 at 04:20PM | marketing - Google News
Linda Boff On New CMO Role: Job One Is Marketing GE As A 'Digital Industrial ... - Forbes
marketing - Google News