Marketing at the Rugby World Cup: don't just jump on the bandwagon - The Guardian

Marketing at the Rugby World Cup: don't just jump on the bandwagon - The Guardian | marketing - Google News | September 17, 2015 at 08:00AM

The Guardian

Marketing at the Rugby World Cup: don't just jump on the bandwagon The Guardian When it comes to event marketing, long gone are the light-touch days of putting out a few flag banners and distributing a complimentary, branded event map. Nowadays, more craft must go into a campaign to create an experience, make a genuine connection ... and more »

September 17, 2015 at 08:00AM | marketing - Google News
Marketing at the Rugby World Cup: don't just jump on the bandwagon - The Guardian
marketing - Google News