NetSuite's Fred Studer – a CMO calling 'BS' on marketing, but does everyone ... - Diginomica

NetSuite's Fred Studer – a CMO calling 'BS' on marketing, but does everyone ... - Diginomica | marketing - Google News | September 24, 2015 at 06:25AM

Diginomica

NetSuite's Fred Studer – a CMO calling 'BS' on marketing, but does everyone ... Diginomica Studer was brought on to NetSuite last December with a brief to do some radical rethinking about its approach to marketing. I spoke to him earlier this year about his thesis around telling stories around the corporate campfire rather than hard-sell ... and more »

September 24, 2015 at 06:25AM | marketing - Google News
NetSuite's Fred Studer – a CMO calling 'BS' on marketing, but does everyone ... - Diginomica
marketing - Google News