The Lowdown: 'Joy' Marketing Is Hot Thanks to Psychologists - AdAge.com (blog)

The Lowdown: 'Joy' Marketing Is Hot Thanks to Psychologists - AdAge.com (blog) | marketing - Google News | September 23, 2015 at 02:45PM

The Lowdown: 'Joy' Marketing Is Hot Thanks to Psychologists AdAge.com (blog) Soon after Diageo's Johnnie Walker used a psychologist's insights on joy to inform a new whiskey campaign, here comes ConAgra's Reddi-wip, which has enlisted its own psychologist to help sell the whipped topping. Sonja Lyubomirsky, a professor of ...

September 23, 2015 at 02:45PM | marketing - Google News
The Lowdown: 'Joy' Marketing Is Hot Thanks to Psychologists - AdAge.com (blog)
marketing - Google News