Tourism Australia overcomes shadow IT to bring tech and marketing together - ZDNet

Tourism Australia overcomes shadow IT to bring tech and marketing together - ZDNet | marketing - Google News | September 17, 2015 at 11:03PM

ZDNet

Tourism Australia overcomes shadow IT to bring tech and marketing together ZDNet At one point marketers were leapfrogging the IT department to buy into "shiny" IT solutions because they were often being denied of the technologies they were after, Tourism Australia CIO Dave Rumsey has admitted. Speaking at the Forrester Research ...

September 17, 2015 at 11:03PM | marketing - Google News
Tourism Australia overcomes shadow IT to bring tech and marketing together - ZDNet
marketing - Google News