When 'hand crafted' is really just crafty marketing - The Conversation AU

When 'hand crafted' is really just crafty marketing - The Conversation AU | marketing - Google News | September 21, 2015 at 01:16AM

The Conversation AU

When 'hand crafted' is really just crafty marketing The Conversation AU Even insiders are rebelling against such marketing. Last year, the ACCC received “industry intelligence” that Saskia Beer's “Black Pig” products contained white pig meat. Heritage black pig breeds can be more free-ranging than white pigs, as they are ...

September 21, 2015 at 01:16AM | marketing - Google News
When 'hand crafted' is really just crafty marketing - The Conversation AU
marketing - Google News