Study shows marketers are hot for data, but many still using it in generic ways - VentureBeat

Study shows marketers are hot for data, but many still using it in generic ways - VentureBeat | marketing - Google News | October 28, 2015 at 06:30PM

VentureBeat

Study shows marketers are hot for data, but many still using it in generic ways VentureBeat The chief marketing officer in most companies is turning into a data scientist, but the actual results of data-driven marketing remain mixed. Still, the trend toward data is likely to continue as most companies believe that, used correctly, data could ... and more »

October 28, 2015 at 06:30PM | marketing - Google News
Study shows marketers are hot for data, but many still using it in generic ways - VentureBeat
marketing - Google News