Rocket Fuel's 'People-Based Marketing' Is All About The Conversation - MediaPost Communications

Rocket Fuel's 'People-Based Marketing' Is All About The Conversation - MediaPost Communications | marketing - Google News | November 19, 2015 at 09:12PM

MediaPost Communications

Rocket Fuel's 'People-Based Marketing' Is All About The Conversation MediaPost Communications Programmatic platform Rocket Fuel has announced a new default for its software, what it calls “people-based marketing.” The capability launched in July, with Microsoft as one client. Now, it's integrated into Rocket Fuel's self-service DSP (demand-side ...

November 19, 2015 at 09:12PM | marketing - Google News
Rocket Fuel's 'People-Based Marketing' Is All About The Conversation - MediaPost Communications
marketing - Google News