Setting a Marketing Budget Without Neglecting Branding or Advertising - Business 2 Community

Setting a Marketing Budget Without Neglecting Branding or Advertising - Business 2 Community | marketing - Google News | November 22, 2015 at 05:01PM

Business 2 Community

Setting a Marketing Budget Without Neglecting Branding or Advertising Business 2 Community Many sources of advice, such as the SBA and its partner SCORE, toss out flat budget percentages – typically 5-12% of revenue – for small and midsize businesses to allocate to marketing. But setting a marketing budget this way fails to address a ...

November 22, 2015 at 05:01PM | marketing - Google News
Setting a Marketing Budget Without Neglecting Branding or Advertising - Business 2 Community
marketing - Google News