These 10 marketing truths will flip your brand - The Globe and Mail (subscription)

These 10 marketing truths will flip your brand - The Globe and Mail (subscription) | marketing - Google News | December 20, 2015 at 07:00PM

The Globe and Mail (subscription)

These 10 marketing truths will flip your brand The Globe and Mail (subscription) Traditionally, companies created brands and then attracted customers, who, if they came in sufficient numbers and remained loyal, sustained the company. But smart companies these days flip that approach, according to bestselling marketing author Marty ...

December 20, 2015 at 07:00PM | marketing - Google News
These 10 marketing truths will flip your brand - The Globe and Mail (subscription)
marketing - Google News