Harvard Business Review |
Making Personalized Marketing Work
Harvard Business Review Let's face it — U.S. marketers spent nearly $60 billion in 2015 on digital ads, but the industry doesn't do a great job connecting people with products they want. According to Christophe Primault, CEO of GetApp, just 10% of consumers find what they're ... |
February 29, 2016 at 10:16AM | marketing - Google News
Making Personalized Marketing Work - Harvard Business Review
marketing - Google News
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