More Than an Extra Calendar Day, Leap Day Is a Rare Marketing Opportunity
AdAge.com (blog) It comes only once every four years, so marketers are trying to wring as many promotional drops as possible out of Leap Day. Some are turning to Feb. 29-specific coupons and discounts, while companies such as McDonald's and Zappos are going further. |
February 29, 2016 at 09:00AM | marketing - Google News
More Than an Extra Calendar Day, Leap Day Is a Rare Marketing Opportunity - AdAge.com (blog)
marketing - Google News
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