NBC to roll out massive marketing campaign for Rio Olympics in pursuit of TV viewership records - Awful Announcing

NBC to roll out massive marketing campaign for Rio Olympics in pursuit of TV viewership records - Awful Announcing | marketing - Google News | April 26, 2016 at 12:55PM

Awful Announcing

NBC to roll out massive marketing campaign for Rio Olympics in pursuit of TV viewership records Awful Announcing Now, in hopes of maximizing its return on the Games, which has typically served a loss-leader for the network, NBC is launching its largest ever marketing campaign for an event, according to The Wall Street Journal. Per WSJ, NBC officials value the ... and more »

April 26, 2016 at 12:55PM | marketing - Google News
NBC to roll out massive marketing campaign for Rio Olympics in pursuit of TV viewership records - Awful Announcing
marketing - Google News