Banks Mine Troves of Personal Spending Data in Marketing Push - Bloomberg

Banks Mine Troves of Personal Spending Data in Marketing Push - Bloomberg | marketing - Google News | June 10, 2016 at 08:17AM

Bloomberg

Banks Mine Troves of Personal Spending Data in Marketing Push Bloomberg Banks have a big advantage in this era of hyper-personalized marketing: They know every spending habit of every customer. For example, a fast-food chain can send a coupon to someone who actually bought a fast-food meal using his debit card in the past ...

June 10, 2016 at 08:17AM | marketing - Google News
Banks Mine Troves of Personal Spending Data in Marketing Push - Bloomberg
marketing - Google News