Banks mine troves of personal spending data in marketing push - STLtoday.com

Banks mine troves of personal spending data in marketing push - STLtoday.com | marketing - Google News | June 11, 2016 at 12:53PM

STLtoday.com

Banks mine troves of personal spending data in marketing push STLtoday.com Banks have a big advantage in this era of hyper-personalized marketing: They know every spending habit of every customer. For example, a fast-food chain can send a coupon to someone who actually bought a fast-food meal using his debit card in the past ...

June 11, 2016 at 12:53PM | marketing - Google News
Banks mine troves of personal spending data in marketing push - STLtoday.com
marketing - Google News