Forget 'shrink it or pink it' when marketing to women - The Register-Guard

Forget 'shrink it or pink it' when marketing to women - The Register-Guard | marketing - Google News | June 12, 2016 at 02:40AM

The Register-Guard

Forget 'shrink it or pink it' when marketing to women The Register-Guard You can't begrudge any manufacturer for wanting to tap into a burgeoning market, and for the beer industry, there is certainly room to grow: Women make up slightly more than half the U.S. population but consume only 32 percent of American-made craft beer.

June 12, 2016 at 02:40AM | marketing - Google News
Forget 'shrink it or pink it' when marketing to women - The Register-Guard
marketing - Google News