Nissan Marketing VP Wants New Ads to Pass 'Barroom Test' - AdAge.com

Nissan Marketing VP Wants New Ads to Pass 'Barroom Test' - AdAge.com | marketing - Google News | June 08, 2016 at 12:33PM

AdAge.com

Nissan Marketing VP Wants New Ads to Pass 'Barroom Test' AdAge.com But the spots, which will air in the U.S., introduce a new marketing platform called "Take On." The goal is to position Nissan vehicles as taking on driving obstacles that are shown in ads in larger-than-life fashion. All the while, dramatic music ... and more »

June 08, 2016 at 12:33PM | marketing - Google News
Nissan Marketing VP Wants New Ads to Pass 'Barroom Test' - AdAge.com
marketing - Google News