Q&A: How Samsung Embraced Innovation to Become a Global Master of Brand Marketing - Adweek

Q&A: How Samsung Embraced Innovation to Become a Global Master of Brand Marketing - Adweek | marketing - Google News | June 12, 2016 at 09:16PM

Adweek

Q&A: How Samsung Embraced Innovation to Become a Global Master of Brand Marketing Adweek Even Samsung's top marketing executives like Younghee Lee admit it wasn't long ago that consumers thought of the company as "boring and monotonous," a geeked-out marketer working with a little-known ad agency affiliate in an electronics world ... and more »

June 12, 2016 at 09:16PM | marketing - Google News
Q&A: How Samsung Embraced Innovation to Become a Global Master of Brand Marketing - Adweek
marketing - Google News