The Future of B2B Marketing is Personal - Customer Think

The Future of B2B Marketing is Personal - Customer Think | marketing - Google News | June 14, 2016 at 02:26AM

The Future of B2B Marketing is Personal Customer Think Let's face it. B2B buyers are self-focused. There's a gap between what buyers want and what B2B marketing content is giving them. There's a reason that WIIFM has become an evaluation factor for content prior to publishing. “What's in it for me?” –from ...

June 14, 2016 at 02:26AM | marketing - Google News
The Future of B2B Marketing is Personal - Customer Think
marketing - Google News