With 'for her' marketing, advertisers are missing the mark - The Boston Globe

With 'for her' marketing, advertisers are missing the mark - The Boston Globe | marketing - Google News | June 09, 2016 at 09:41PM

The Boston Globe

With 'for her' marketing, advertisers are missing the mark The Boston Globe You can't begrudge any manufacturer for wanting to tap into a burgeoning market, and for the beer industry, there is certainly room to grow: Women make up slightly more than half the US population but consume only 32 percent of American-made craft beer. The Pink-Out of Women's MarketingChief Marketer all 111 news articles »

June 09, 2016 at 09:41PM | marketing - Google News
With 'for her' marketing, advertisers are missing the mark - The Boston Globe
marketing - Google News