How Countries Are Missing Great Marketing Opportunities
Knowledge@Wharton Kotler: We always thought of marketing as a field dealing with the marketing of products and services. At the Kellogg School, we started a movement called “The broadening of the concept of marketing.” We said that marketing theory and practice can be ... |
October 07, 2016 at 05:35PM | marketing - Google News
How Countries Are Missing Great Marketing Opportunities - Knowledge@Wharton
marketing - Google News
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