Shopper Marketing Is Moving Online As Brands Open Data To Stores - AdExchanger

Shopper Marketing Is Moving Online As Brands Open Data To Stores - AdExchanger | marketing - Google News | July 03, 2017 at 07:48AM

AdExchanger

Shopper Marketing Is Moving Online As Brands Open Data To Stores AdExchanger As brands and retailers grow more comfortable sharing first-party data, shopper marketing budgets – traditionally spent on last-leg marketing efforts like high-performing shelf space, in-store signage, coupon circulars and co-marketing (“Find us at ...

July 03, 2017 at 07:48AM | marketing - Google News
Shopper Marketing Is Moving Online As Brands Open Data To Stores - AdExchanger
marketing - Google News