sexta-feira, 1 de setembro de 2017

The marketing magic that drives thirst for bottled water - News@Northeastern

The marketing magic that drives thirst for bottled water - News@Northeastern | marketing - Google News | September 01, 2017 at 09:14AM

The marketing magic that drives thirst for bottled water
News@Northeastern
Associate professor Bruce Clark calls bottled sparkling- and still water “one of the best and worst things that ever happened in marketing.” The bottling, branding, and sale of what is largely a free commodity, he says, is a testament to the power of ...


September 01, 2017 at 09:14AM | marketing - Google News
The marketing magic that drives thirst for bottled water - News@Northeastern
marketing - Google News

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