41% of marketers 'intimidated by mobile programmatic' - Netimperative

41% of marketers 'intimidated by mobile programmatic' - Netimperative | marketing - Google News | October 09, 2017 at 03:56AM

41% of marketers 'intimidated by mobile programmatic' Netimperative Over 2 in 5 (41%) of marketers find mobile programmatic more confusing than on desktop, but over 60% plan to increase their ad spend in mobile programmatic over the next year, according to new research. The study, from transparent media buying platform ...

October 09, 2017 at 03:56AM | marketing - Google News
41% of marketers 'intimidated by mobile programmatic' - Netimperative
marketing - Google News