Agencies Everywhere See Experiential Marketing as the Next Big Thing, and Brands Want In - Adweek

Agencies Everywhere See Experiential Marketing as the Next Big Thing, and Brands Want In - Adweek | marketing - Google News | October 01, 2017 at 09:12PM

Adweek

Agencies Everywhere See Experiential Marketing as the Next Big Thing, and Brands Want In Adweek But as broadcast spending dips and clients question the safety and effectiveness of digital buys, more and more agencies are turning toward a rare bright spot in the ad world: experiential marketing. “Experiential work is where the rubber hits the road ...

October 01, 2017 at 09:12PM | marketing - Google News
Agencies Everywhere See Experiential Marketing as the Next Big Thing, and Brands Want In - Adweek
marketing - Google News