Amazon Turns a Financial Report Into a Marketing Event - Bloomberg

Amazon Turns a Financial Report Into a Marketing Event - Bloomberg | marketing - Google News | October 27, 2017 at 08:15AM

Bloomberg

Amazon Turns a Financial Report Into a Marketing Event Bloomberg I'm struck by how expertly Amazon turns news events into tremendous marketing moments. The Whole Foods acquisition trumpeted Amazon's low prices and Whole Foods's great quality, assuring customers that they would soon get the best of both. Next ... and more »

October 27, 2017 at 08:15AM | marketing - Google News
Amazon Turns a Financial Report Into a Marketing Event - Bloomberg
marketing - Google News