Digiday Research: Marketers lack confidence in their data-driven approaches - Digiday

Digiday Research: Marketers lack confidence in their data-driven approaches - Digiday | marketing - Google News | October 02, 2017 at 01:01AM

Digiday Research: Marketers lack confidence in their data-driven approaches Digiday Turns out for all their talk of data-driven marketing, executives at brands are feeling a crisis of confidence when it comes to the data they collect and whether they're even using it right. That's the big takeaway from original research conducted by ...

October 02, 2017 at 01:01AM | marketing - Google News
Digiday Research: Marketers lack confidence in their data-driven approaches - Digiday
marketing - Google News