How Amazon turns earnings report into marketing event - Economic Times

How Amazon turns earnings report into marketing event - Economic Times | marketing - Google News | October 28, 2017 at 02:32AM

Economic Times

How Amazon turns earnings report into marketing event Economic Times I'm struck by how expertly Amazon turns news events into tremendous marketing moments. The Whole Foods acquisition trumpeted Amazon's low prices and Whole Foods's great quality, assuring customers that they would soon get the best of both. Next ... and more »

October 28, 2017 at 02:32AM | marketing - Google News
How Amazon turns earnings report into marketing event - Economic Times
marketing - Google News