How Peloton is Marketing a $2000 Bike Beyond the Rich - Wall Street Journal

How Peloton is Marketing a $2000 Bike Beyond the Rich - Wall Street Journal | marketing - Google News | October 25, 2017 at 04:26PM

Wall Street Journal

How Peloton is Marketing a $2000 Bike Beyond the Rich Wall Street Journal When Carolyn Tisch Blodgett joined fitness startup Peloton as its brand marketing lead a year-and-a-half ago, the company's executives were focused on promoting the functionality of their product -- a $1,995 stationary bike with an attached tablet and ...

October 25, 2017 at 04:26PM | marketing - Google News
How Peloton is Marketing a $2000 Bike Beyond the Rich - Wall Street Journal
marketing - Google News