Marketing Week |
Marketers must avoid the risk of 'over datafication'
Marketing Week “That's also put more pressure on marketing to be able to show results and that in turn has led to an obsession with reporting numbers rather than actually measuring the right things. Just because you can measure something doesn't necessarily mean that ... |
October 11, 2017 at 03:01AM | marketing - Google News
Marketers must avoid the risk of 'over datafication' - Marketing Week
marketing - Google News
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