Marketing Optimization Has a Rampant Pseudoscience Problem - AdAge.com (blog)

Marketing Optimization Has a Rampant Pseudoscience Problem - AdAge.com (blog) | marketing - Google News | October 25, 2017 at 02:08PM

AdAge.com (blog)

Marketing Optimization Has a Rampant Pseudoscience Problem AdAge.com (blog) In the rapidly changing world of digital marketing, "real-time" has become the desired adjective for any action. While long-term optimization is everyone's goal, marketers live in the "here and now," with quarterly company goals and daily media targets.

October 25, 2017 at 02:08PM | marketing - Google News
Marketing Optimization Has a Rampant Pseudoscience Problem - AdAge.com (blog)
marketing - Google News