'Segments of one' is the future of marketing
Warc GLOBAL: Mass marketing is giving way to massive customisation, from focusing on averages to individuals, and this means marketers have to think very differently than in the past, according to Unilever's Chief Marketing and Communications Officer. |
October 08, 2017 at 08:03PM | marketing - Google News
'Segments of one' is the future of marketing - Warc
marketing - Google News
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