As Tech in Marketing Becomes More Commonplace, so Does the Necessity of the CMTO - Adweek

As Tech in Marketing Becomes More Commonplace, so Does the Necessity of the CMTO - Adweek | marketing - Google News | April 09, 2018 at 02:42PM

Adweek

As Tech in Marketing Becomes More Commonplace, so Does the Necessity of the CMTO Adweek The role of the marketer is evolving, and it seems completely unfeasible to think of modern brands operating without the new role of the chief marketing technology officer, such is the demand for the skills the post combines. The CMTO role is a hybrid ...

April 09, 2018 at 02:42PM | marketing - Google News
As Tech in Marketing Becomes More Commonplace, so Does the Necessity of the CMTO - Adweek
marketing - Google News