Don't erase your organisation's marketing memory: you can learn from past gems and mistakes - The Drum

Don't erase your organisation's marketing memory: you can learn from past gems and mistakes - The Drum | marketing - Google News | April 16, 2018 at 06:49AM

The Drum

Don't erase your organisation's marketing memory: you can learn from past gems and mistakes The Drum But doing so throws away important organisational memory. That information, or memory could be used to (a) stop bad strategies that have been tried before, (b) remind current managers of the possibly poor assumptions and undue optimism that that drove ...

April 16, 2018 at 06:49AM | marketing - Google News
Don't erase your organisation's marketing memory: you can learn from past gems and mistakes - The Drum
marketing - Google News