Editor's Letter: The Complicated Issue of Brand Purpose in a Shifting Marketing Landscape - Adweek

Editor's Letter: The Complicated Issue of Brand Purpose in a Shifting Marketing Landscape - Adweek | marketing - Google News | April 15, 2018 at 09:18PM

Adweek

Editor's Letter: The Complicated Issue of Brand Purpose in a Shifting Marketing Landscape Adweek “Efforts and courage are not enough without purpose and direction.” I've always loved this quote from John F. Kennedy about drive. It transcends the tactic of hard work and the emotion of bravery to the higher strategic plane of purpose and direction ... and more »

April 15, 2018 at 09:18PM | marketing - Google News
Editor's Letter: The Complicated Issue of Brand Purpose in a Shifting Marketing Landscape - Adweek
marketing - Google News