Bloomberg |
When Marketing Luxury Vehicles, 'Electric' Is No Longer a Bad Word
Bloomberg Some of the “ethical value” status symbol talk is hopeful thinking and marketing, she says. After all, car companies have invested billions in electrification; they have a lot riding on their ability to sell the story that a massive, expensive hybrid ... |
April 11, 2018 at 05:30AM | marketing - Google News
When Marketing Luxury Vehicles, 'Electric' Is No Longer a Bad Word - Bloomberg
marketing - Google News
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