ASCO: Merck and its new multibillion-dollar partners hone plans for marketing onslaught - FiercePharma

ASCO: Merck and its new multibillion-dollar partners hone plans for marketing onslaught - FiercePharma | marketing - Google News | June 04, 2018 at 08:26AM

FiercePharma

ASCO: Merck and its new multibillion-dollar partners hone plans for marketing onslaught FiercePharma CHICAGO—Merck, arguably the belle of the ball at this year's American Society of Clinical Oncology annual meeting, spent its on-stage time with major new data for its immuno-oncology star, Keytruda. But behind the scenes, it was huddled up with teams ... and more »

June 04, 2018 at 08:26AM | marketing - Google News
ASCO: Merck and its new multibillion-dollar partners hone plans for marketing onslaught - FiercePharma
marketing - Google News