Brand Consistency Issues Hinder Marketers' Ability to Tackle Customer Experience - MarTech Series

Brand Consistency Issues Hinder Marketers' Ability to Tackle Customer Experience - MarTech Series | marketing - Google News | June 25, 2018 at 09:08AM

MarTech Series

Brand Consistency Issues Hinder Marketers' Ability to Tackle Customer Experience MarTech Series A significant majority (59%) of marketers report responsibility for managing the customer experience now rests with the chief marketing officer or marketing team at their organization, according to the study, Marketing Resource Management in the Age of ...

June 25, 2018 at 09:08AM | marketing - Google News
Brand Consistency Issues Hinder Marketers' Ability to Tackle Customer Experience - MarTech Series
marketing - Google News