How Marketers Can Get More Value from Their Recommendation Engines - Harvard Business Review

How Marketers Can Get More Value from Their Recommendation Engines - Harvard Business Review | marketing - Google News | June 04, 2018 at 10:12AM

Harvard Business Review

How Marketers Can Get More Value from Their Recommendation Engines Harvard Business Review Thoughtfully managed, recommendations can prove far more valuable to marketers than for the customers they ostensibly serve. Recommendation engines not only generate useful data for analyzing customer desires; they can be harnessed to make tactical ...

June 04, 2018 at 10:12AM | marketing - Google News
How Marketers Can Get More Value from Their Recommendation Engines - Harvard Business Review
marketing - Google News