Marketing personalized cancer treatments requires careful language - Nature.com

Marketing personalized cancer treatments requires careful language - Nature.com | marketing - Google News | June 01, 2018 at 11:07AM

Nature.com

Marketing personalized cancer treatments requires careful language Nature.com Cancer specialist Leonard Saltz received a letter earlier this year from someone who had watched a television programme about the promise of 'precision oncology'. A patient had taken a few pills and seen his tumour disappear, the letter said. Could the ... and more »

June 01, 2018 at 11:07AM | marketing - Google News
Marketing personalized cancer treatments requires careful language - Nature.com
marketing - Google News