Using envy as a marketing tool can backfire - Science Daily

Using envy as a marketing tool can backfire - Science Daily | marketing - Google News | June 05, 2018 at 10:43AM

Using envy as a marketing tool can backfire Science Daily said study co-author Darren Dahl, professor of marketing and behavioural science at UBC Sauder. "While this strategy can sometimes work, our findings suggest that when marketers use envy to sell products, they could also end up with a bunch of sour ...

June 05, 2018 at 10:43AM | marketing - Google News
Using envy as a marketing tool can backfire - Science Daily
marketing - Google News