Video: Booking CMO Says Brand Marketing Has Limits - Skift

Video: Booking CMO Says Brand Marketing Has Limits - Skift | marketing - Google News | June 26, 2018 at 02:00AM

Skift

Video: Booking CMO Says Brand Marketing Has Limits Skift “We're fairly rational in how we invest,” said Rijvers, the chief marketing officer of Booking.com, when he spoke on April 26 in Berlin at Skift Forum Europe. Pepijn Rijvers acknowledged that an increase in brand marketing is part of Booking.com's mix ...

June 26, 2018 at 02:00AM | marketing - Google News
Video: Booking CMO Says Brand Marketing Has Limits - Skift
marketing - Google News