terça-feira, 2 de dezembro de 2014

The Truth About Cross-Channel Attribution In Marketing - Forbes

The Truth About Cross-Channel Attribution In Marketing - Forbes | marketing - Google News | December 02, 2014 at 05:30AM








Forbes



The Truth About Cross-Channel Attribution In Marketing

Forbes

In today's more measurement-focused marketing world, cross-channel attribution is a hot topic. Briefly, this is the science of using advanced analytics to allocate proportional credit to each marketing touch point across all online and off-line ...







December 02, 2014 at 05:30AM | marketing - Google News

The Truth About Cross-Channel Attribution In Marketing - Forbes

marketing - Google News

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