Marketers Aren't Taking Advantage of Account-Based Marketing—Yet - Direct Marketing News

Marketers Aren't Taking Advantage of Account-Based Marketing—Yet - Direct Marketing News | marketing - Google News | May 01, 2015 at 03:32AM

Direct Marketing News

Marketers Aren't Taking Advantage of Account-Based Marketing—Yet Direct Marketing News To paraphrase baseball legend Yogi Berra, account-based marketing (ABM) is so popular that nobody uses it. SiriusDecisions' “2015 State of Account-Based Marketing” study shows that ABM is essential to improving sales and marketing alignment; yet, many ... More than 90 Percent of Marketers Believe that Account-Based Marketing is a ...PR Newswire (press release) all 10 news articles »

May 01, 2015 at 03:32AM | marketing - Google News
Marketers Aren't Taking Advantage of Account-Based Marketing—Yet - Direct Marketing News
marketing - Google News

How A Swedish Rainwear Brand Turned Melancholy Into A Marketing ... - Co.Create

How A Swedish Rainwear Brand Turned Melancholy Into A Marketing ... - Co.Create | marketing - Google News | April 30, 2015 at 07:22AM

How A Swedish Rainwear Brand Turned Melancholy Into A Marketing ... Co.Create Stutterheim marketing director and cofounder Johan Loman talks about embracing the connection between melancholy and creativity, how the company uses a picture language," product expansion plans, and the real value of Kanye West wearing the jackets.

April 30, 2015 at 07:22AM | marketing - Google News
How A Swedish Rainwear Brand Turned Melancholy Into A Marketing ... - Co.Create
marketing - Google News

Fuse celebrates 20 years of marketing to youth - BurlingtonFreePress.com

Fuse celebrates 20 years of marketing to youth - BurlingtonFreePress.com | marketing - Google News | April 30, 2015 at 01:12AM

BurlingtonFreePress.com

Fuse celebrates 20 years of marketing to youth BurlingtonFreePress.com WINOOSKI – For 20 years, the marketing agency Fuse has had its finger on the pulse of the most sought-after demographic in America — teens and young adults. Put simply, Fuse knows cool, and as a result, has a list of clients any New York agency would ...

April 30, 2015 at 01:12AM | marketing - Google News
Fuse celebrates 20 years of marketing to youth - BurlingtonFreePress.com
marketing - Google News

Content Marketing Now Comprises 40% of LinkedIn's Ad Revenue - AdAge.com

Content Marketing Now Comprises 40% of LinkedIn's Ad Revenue - AdAge.com | marketing - Google News | April 30, 2015 at 08:03PM

USA TODAY

Content Marketing Now Comprises 40% of LinkedIn's Ad Revenue AdAge.com LinkedIn generated revenue of $119 million selling ads during the first three months of 2015, a 38% increase over the year-earlier period, the company said Thursday. But the outlook for the second quarter and full year was weaker than expected, and ... LinkedIn Shares Have a Bad Day at the OfficeTIME all 186 news articles »

April 30, 2015 at 08:03PM | marketing - Google News
Content Marketing Now Comprises 40% of LinkedIn's Ad Revenue - AdAge.com
marketing - Google News

Bucs draft Jameis Winston No. 1; marketing him poses a challenge - Tampa Bay Business Journal

Bucs draft Jameis Winston No. 1; marketing him poses a challenge - Tampa Bay Business Journal | marketing - Google News | April 30, 2015 at 09:26PM

Tampa Bay Business Journal

Bucs draft Jameis Winston No. 1; marketing him poses a challenge Tampa Bay Business Journal It's the best marketing plan the Bucs could ever devise. The franchise need wins to rally its fan base and the market as a whole. Although a lot of blame can be passed around for the team's extended period of futility, the lack of a franchise ... and more »

April 30, 2015 at 09:26PM | marketing - Google News
Bucs draft Jameis Winston No. 1; marketing him poses a challenge - Tampa Bay Business Journal
marketing - Google News

Studios scrutinize disaster film marketing after Nepal - Hattiesburg American

Studios scrutinize disaster film marketing after Nepal - Hattiesburg American | marketing - Google News | April 30, 2015 at 08:47AM

Hattiesburg American

Studios scrutinize disaster film marketing after Nepal Hattiesburg American LOS ANGELES (AP) — In light of the Nepal earthquake, Warner Bros. will evaluate the worldwide marketing campaign for its upcoming disaster film “San Andreas,” the studio said Wednesday. Warner Bros. representative Paul McGuire said the studio wants ... Nepal earthquake: Warner Bros. rethinking marketing for quake flick San AndreasCBC.ca Warner Bros rethinks film marketing after Nepal earthquakeBBC News all 105 news articles »

April 30, 2015 at 08:47AM | marketing - Google News
Studios scrutinize disaster film marketing after Nepal - Hattiesburg American
marketing - Google News

4 reasons why email marketing is an asset for all small businesses - Mashable

4 reasons why email marketing is an asset for all small businesses - Mashable | marketing - Google News | April 30, 2015 at 05:49PM

Mashable

4 reasons why email marketing is an asset for all small businesses Mashable This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations. Marketing has come a long way in the four-and-a-half decades since the first email was delivered. Advances ... and more »

April 30, 2015 at 05:49PM | marketing - Google News
4 reasons why email marketing is an asset for all small businesses - Mashable
marketing - Google News

How do you make sense of 2000+ marketing tech companies? - VentureBeat

How do you make sense of 2000+ marketing tech companies? - VentureBeat | marketing - Google News | April 30, 2015 at 06:06PM

How do you make sense of 2000+ marketing tech companies? VentureBeat That's a valuable asset in the marketing tech world, which has a huge number of players — over 2,000 at last count — and attracted over $3 billion in venture investment in the last quarter alone. In other words, it's a market with a lot of complexity ...

April 30, 2015 at 06:06PM | marketing - Google News
How do you make sense of 2000+ marketing tech companies? - VentureBeat
marketing - Google News

Facebook Marketing Partner Sprinklr Acquires Brazilian Social Media Firm Scup - SocialTimes

Facebook Marketing Partner Sprinklr Acquires Brazilian Social Media Firm Scup - SocialTimes | marketing - Google News | April 30, 2015 at 04:30PM

Facebook Marketing Partner Sprinklr Acquires Brazilian Social Media Firm Scup SocialTimes It's been quite a month for Facebook Marketing Partner Sprinklr. Earlier this month, Sprinklr acquired Get Satisfaction. Sprinklr also launched an extension into Japan. Today, the company announced that it has scooped up Scup, a Brazilian social media ... and more »

April 30, 2015 at 04:30PM | marketing - Google News
Facebook Marketing Partner Sprinklr Acquires Brazilian Social Media Firm Scup - SocialTimes
marketing - Google News

Glaxo Gets OK to Expand Marketing of Inhaler Drug - ABC News

Glaxo Gets OK to Expand Marketing of Inhaler Drug - ABC News | marketing - Google News | April 30, 2015 at 04:48PM

Glaxo Gets OK to Expand Marketing of Inhaler Drug ABC News GlaxoSmithKline plc says it has received U.S. approval to sell its once-a-day respiratory inhaler Breo Ellipta for a new use in asthma patients ages 18 and older. The expanded approval from the Food and Drug Administration will help Glaxo replace sales ... and more »

April 30, 2015 at 04:48PM | marketing - Google News
Glaxo Gets OK to Expand Marketing of Inhaler Drug - ABC News
marketing - Google News

Copywriting Strategies for Marketing to Women - Forbes

Copywriting Strategies for Marketing to Women - Forbes | marketing - Google News | April 30, 2015 at 04:17PM

Forbes

Copywriting Strategies for Marketing to Women Forbes When it comes to copywriting, we marketers often find ourselves staring into a literal and virtual blank screen: an online canvas onto which we must write an inexhaustible supply of words for websites, blogs, articles, interviews, social media updates ...

April 30, 2015 at 04:17PM | marketing - Google News
Copywriting Strategies for Marketing to Women - Forbes
marketing - Google News

How to Plan an Email Marketing Launch - CMSWire

How to Plan an Email Marketing Launch - CMSWire | marketing - Google News | April 30, 2015 at 01:42PM

How to Plan an Email Marketing Launch CMSWire You have to love the value email marketing can bring. Its purpose – whether to announce a sales event, share news or introduce a new product — is universally understood from your neighbor down the street to the clients and customers who are still ...

April 30, 2015 at 01:42PM | marketing - Google News
How to Plan an Email Marketing Launch - CMSWire
marketing - Google News

Meet digital marketing design firm Crayon, the latest startup to emerge from ... - Boston Business Journal (blog)

Meet digital marketing design firm Crayon, the latest startup to emerge from ... - Boston Business Journal (blog) | marketing - Google News | April 30, 2015 at 02:23PM

Boston Business Journal (blog)

Meet digital marketing design firm Crayon, the latest startup to emerge from ... Boston Business Journal (blog) Crayon, a Boston-based tech company aimed at helping marketers make better digital marketing projects, announced Thursday it landed $1.5 million in investment funding. Investors in the round include Dharmesh Shah and Brian Halligan, co-founders of ... Crayon Gets Cash to Bring Web Designs to the Marketing MassesXconomy Ex-HubSpotter's Startup Crayon Gets $1.5M From 8 AngelsBostInno all 4 news articles »

April 30, 2015 at 02:23PM | marketing - Google News
Meet digital marketing design firm Crayon, the latest startup to emerge from ... - Boston Business Journal (blog)
marketing - Google News

Crayon Gets Cash to Bring Web Designs to the Marketing Masses - Xconomy

Crayon Gets Cash to Bring Web Designs to the Marketing Masses - Xconomy | marketing - Google News | April 30, 2015 at 02:08PM

Xconomy

Crayon Gets Cash to Bring Web Designs to the Marketing Masses Xconomy The company sits at the intersection of at least four recent trends: the awareness of design as an integral part of technology and software; the rise of digital marketing tools for small businesses and enterprises; the “consumerization” of IT and ... Ex-HubSpotter's Startup Crayon Gets $1.5M From 8 AngelsBostInno all 3 news articles »

April 30, 2015 at 02:08PM | marketing - Google News
Crayon Gets Cash to Bring Web Designs to the Marketing Masses - Xconomy
marketing - Google News

29 martech unicorns: There are now almost 30 $1B+ marketing technology ... - VentureBeat

29 martech unicorns: There are now almost 30 $1B+ marketing technology ... - VentureBeat | marketing - Google News | April 30, 2015 at 11:02AM

29 martech unicorns: There are now almost 30 $1B+ marketing technology ... VentureBeat Marketing tech has seen more than its share of acquisitions in past years, of course, but munching down a billion-dollar-plus purchase is challenging even for the biggest companies in the space. Only 14 percent of martech unicorns have been acquired ...

April 30, 2015 at 11:02AM | marketing - Google News
29 martech unicorns: There are now almost 30 $1B+ marketing technology ... - VentureBeat
marketing - Google News

Hints for creating a successful Hotel Marketing Plan | By Torsten Sabel - Hospitality Net

Hints for creating a successful Hotel Marketing Plan | By Torsten Sabel - Hospitality Net | marketing - Google News | April 30, 2015 at 11:15AM

Hospitality Net

Hints for creating a successful Hotel Marketing Plan | By Torsten Sabel Hospitality Net Be sure your Hotel Marketing Plan does not grow into a weighty tome of hundreds of pages, but instead being constructively focussed on the most important aspects. There is no point in investing hours and hours of work in a plan just to disregard it in ...

April 30, 2015 at 11:15AM | marketing - Google News
Hints for creating a successful Hotel Marketing Plan | By Torsten Sabel - Hospitality Net
marketing - Google News

The Deadpool writers are developing a movie based on the New Coke ... - Digital Trends

The Deadpool writers are developing a movie based on the New Coke ... - Digital Trends | marketing - Google News | April 30, 2015 at 12:06PM

Digital Trends

The Deadpool writers are developing a movie based on the New Coke ... Digital Trends Coca Cola Company's disastrous attempt to re-brand itself for a younger generation in the mid-'80s with its “New Coke” soft drink was one of modern American history's biggest corporate marketing flops. Now, the kerfuffle is going to be the subject of ... Deadpool Writers Plan Feature Based on 1985 New Coke Marketing DisasterComingSoon.net all 149 news articles »

April 30, 2015 at 12:06PM | marketing - Google News
The Deadpool writers are developing a movie based on the New Coke ... - Digital Trends
marketing - Google News

Capitol Broadcasting, The Startup Factory co-launch marketing education startup - Triangle Business Journal (blog)

Capitol Broadcasting, The Startup Factory co-launch marketing education startup - Triangle Business Journal (blog) | marketing - Google News | April 30, 2015 at 09:29AM

Triangle Business Journal (blog)

Capitol Broadcasting, The Startup Factory co-launch marketing education startup Triangle Business Journal (blog) So, via a website launched this week, the company is offering classes in areas such as SEO, as well as custom marketing training for companies. Prices for classes range from $300 to $1,200, and are aimed at anyone in need of a digital marketing boost.

April 30, 2015 at 09:29AM | marketing - Google News
Capitol Broadcasting, The Startup Factory co-launch marketing education startup - Triangle Business Journal (blog)
marketing - Google News

Marketing Chiefs Need To Embrace Technology - Forbes

Marketing Chiefs Need To Embrace Technology - Forbes | marketing - Google News | April 30, 2015 at 07:04AM

Marketing Chiefs Need To Embrace Technology Forbes But the world of marketing does seem to have been especially deeply affected. Perhaps one of the reasons why the television series “Mad Men” was so popular was not just because it was set in a time seen as especially cool but because it reminded people ...

April 30, 2015 at 07:04AM | marketing - Google News
Marketing Chiefs Need To Embrace Technology - Forbes
marketing - Google News

13 Key Strategies to Get Right in Your Marketing Plan - Business 2 Community

13 Key Strategies to Get Right in Your Marketing Plan - Business 2 Community | marketing - Google News | April 29, 2015 at 12:00PM

Business 2 Community

13 Key Strategies to Get Right in Your Marketing Plan Business 2 Community Whether your company has been in business for 2 months, 2 years, or 2 decades, developing the right marketing plan can have a large impact on the total revenue of your company. Marketing plans can also help you establish mission statements, goals, ...

April 29, 2015 at 12:00PM | marketing - Google News
13 Key Strategies to Get Right in Your Marketing Plan - Business 2 Community
marketing - Google News

Adobe Marketing Cloud gets a CRM boost with Microsoft Dynamics integration - Network World

Adobe Marketing Cloud gets a CRM boost with Microsoft Dynamics integration - Network World | marketing - Google News | April 29, 2015 at 03:40PM

Bloomberg

Adobe Marketing Cloud gets a CRM boost with Microsoft Dynamics integration Network World Microsoft Dynamics Marketing complements Adobe's Marketing Cloud with capabilities including marketing-resource management. With the new integration, companies get a combined tool for both customer relationship management and marketing. Microsoft and Adobe Team Up on Marketing Software Data SharingBloomberg Adobe and Microsoft Partner to Transform Marketing, Sales and Customer ServiceMarketWatch all 51 news articles »

April 29, 2015 at 03:40PM | marketing - Google News
Adobe Marketing Cloud gets a CRM boost with Microsoft Dynamics integration - Network World
marketing - Google News

Organic Social Media, the Marketing Tool That Sells Nothing to Anybody - Entrepreneur

Organic Social Media, the Marketing Tool That Sells Nothing to Anybody - Entrepreneur | marketing - Google News | April 29, 2015 at 09:08AM

Entrepreneur

Organic Social Media, the Marketing Tool That Sells Nothing to Anybody Entrepreneur Urgent: If you use your website to sell a product, idea or service, those little social media icons (in the top right corner, next to your products, or in your shopping cart) are most likely hurting your business. Remove them immediately. Seriously ...

April 29, 2015 at 09:08AM | marketing - Google News
Organic Social Media, the Marketing Tool That Sells Nothing to Anybody - Entrepreneur
marketing - Google News

Salesforce's first B2B Marketing report: Email remains a powerful tool - VentureBeat

Salesforce's first B2B Marketing report: Email remains a powerful tool - VentureBeat | marketing - Google News | April 30, 2015 at 02:01AM

VentureBeat

Salesforce's first B2B Marketing report: Email remains a powerful tool VentureBeat To paraphrase humorist and writer Mark Twain, email's death as a marketing tool has been greatly exaggerated. That's according to Salesforce's first “State of B2B Marketing” report, out today. About 2,200 full-time B2B marketers around the world ...

April 30, 2015 at 02:01AM | marketing - Google News
Salesforce's first B2B Marketing report: Email remains a powerful tool - VentureBeat
marketing - Google News

Studios scrutinize disaster film marketing in wake of Nepal - U.S. News & World Report

Studios scrutinize disaster film marketing in wake of Nepal - U.S. News & World Report | marketing - Google News | April 29, 2015 at 09:33PM

U.S. News & World Report

Studios scrutinize disaster film marketing in wake of Nepal U.S. News & World Report FILE - In this Tuesday, April 21, 2015 file photo, Dwayne Johnson, left, a cast member in the upcoming film "San Andreas," and fellow cast member Carla Gugino introduce a clip from the film during CinemaCon 2015 at Caesars Palace, in Las Vegas. Warner ... 'San Andreas' to Adjust Promotional Materials After Nepal EarthquakeVariety all 29 news articles »

April 29, 2015 at 09:33PM | marketing - Google News
Studios scrutinize disaster film marketing in wake of Nepal - U.S. News & World Report
marketing - Google News

Google instructs business owners about the importance of digital marketing - SILive.com

Google instructs business owners about the importance of digital marketing - SILive.com | marketing - Google News | April 29, 2015 at 07:29PM

SILive.com

Google instructs business owners about the importance of digital marketing SILive.com That interesting tidbit was shared by Matt Targett, Google strategic partner manager who addressed attendees of the Ins and Outs of Business Marketing & Advertising session, hosted by the Staten Island Advance, at the 2015 SIEDC Conference at the ... and more »

April 29, 2015 at 07:29PM | marketing - Google News
Google instructs business owners about the importance of digital marketing - SILive.com
marketing - Google News

Studios Scrutinize Disaster Film Marketing in Wake of Nepal - ABC News

Studios Scrutinize Disaster Film Marketing in Wake of Nepal - ABC News | marketing - Google News | April 29, 2015 at 09:27PM

Variety

Studios Scrutinize Disaster Film Marketing in Wake of Nepal ABC News In light of the Nepal earthquake, Warner Bros. will evaluate the worldwide marketing campaign for its upcoming disaster film "San Andreas," the studio said Wednesday. Warner Bros. representative Paul McGuire said the studio wants to ensure it is ... 'San Andreas' to Adjust Promotional Materials After Nepal EarthquakeVariety all 18 news articles »

April 29, 2015 at 09:27PM | marketing - Google News
Studios Scrutinize Disaster Film Marketing in Wake of Nepal - ABC News
marketing - Google News

'San Andreas' to Adjust Promotional Materials After Nepal Earthquake - Variety

'San Andreas' to Adjust Promotional Materials After Nepal Earthquake - Variety | marketing - Google News | April 29, 2015 at 05:38PM

Variety

'San Andreas' to Adjust Promotional Materials After Nepal Earthquake Variety “We will continue to evaluate our worldwide marketing campaign to ensure that we are sensitive to those affected by this tragic event,” a studio spokesman said in a statement to Variety. In response to the devastation in Nepal, promotional materials ... Studios Scrutinize Disaster Film Marketing in Wake of NepalABC News 'San Andreas' Modifies Marketing but Won't Delay Release in Wake of Nepal ...Yahoo News all 9 news articles »

April 29, 2015 at 05:38PM | marketing - Google News
'San Andreas' to Adjust Promotional Materials After Nepal Earthquake - Variety
marketing - Google News

Marketing Lobster in Maine - NECN

Marketing Lobster in Maine - NECN | marketing - Google News | April 29, 2015 at 08:21PM

NECN	Marketing Lobster in Maine NECN The Maine lobster industry is making an unprecedented effort to market its product and increase demand. Lobstermen, dealers, and processors are pitching in to pay for a $6 million, three-year marketing campaign, in the hopes that increased demand will ... and more »

April 29, 2015 at 08:21PM | marketing - Google News
Marketing Lobster in Maine - NECN
marketing - Google News

Adobe Marketing Cloud gets a CRM boost with Microsoft Dynamics integration - Computerworld

Adobe Marketing Cloud gets a CRM boost with Microsoft Dynamics integration - Computerworld | marketing - Google News | April 29, 2015 at 04:16PM

Computerworld

Adobe Marketing Cloud gets a CRM boost with Microsoft Dynamics integration Computerworld While marketers want to engage customers in a unified way, disconnected systems often make that difficult. Adobe and Microsoft aim to tackle that problem by integrating Adobe's Marketing Cloud with Dynamics CRM. The goal of the integration, announced ... Adobe and Microsoft Partner to Transform Marketing, Sales and Customer ServiceMarketWatch Microsoft and Adobe Team Up on Marketing Software Data SharingBloomberg all 48 news articles »

April 29, 2015 at 04:16PM | marketing - Google News
Adobe Marketing Cloud gets a CRM boost with Microsoft Dynamics integration - Computerworld
marketing - Google News