Marketers Aren't Taking Advantage of Account-Based Marketing—Yet - Direct Marketing News

Marketers Aren't Taking Advantage of Account-Based Marketing—Yet - Direct Marketing News | marketing - Google News | May 01, 2015 at 03:32AM

Direct Marketing News

Marketers Aren't Taking Advantage of Account-Based Marketing—Yet Direct Marketing News To paraphrase baseball legend Yogi Berra, account-based marketing (ABM) is so popular that nobody uses it. SiriusDecisions' “2015 State of Account-Based Marketing” study shows that ABM is essential to improving sales and marketing alignment; yet, many ... More than 90 Percent of Marketers Believe that Account-Based Marketing is a ...PR Newswire (press release) all 10 news articles »

May 01, 2015 at 03:32AM | marketing - Google News
Marketers Aren't Taking Advantage of Account-Based Marketing—Yet - Direct Marketing News
marketing - Google News