Marketing sense: How retailers use 5 senses to appeal to customers - azcentral.com

Marketing sense: How retailers use 5 senses to appeal to customers - azcentral.com | marketing - Google News | April 24, 2015 at 10:53PM

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Marketing sense: How retailers use 5 senses to appeal to customers azcentral.com Sensory marketing subtly or subconsciously sways our views of products, said Aradhna Krishna, Dwight F. Benton marketing professor at the Ross School of Business at the University of Michigan. It affects our perception, judgment and behavior, she said.

April 24, 2015 at 10:53PM | marketing - Google News
Marketing sense: How retailers use 5 senses to appeal to customers - azcentral.com
marketing - Google News